What is property staging? A little interior design, some decorating, marketing, real estate, and set design all rolled into one. Imagine wearing all those hats! A properly trained real estate stager does just that.
To stage real estate properly, the designer must have a good understanding of spatial considerations, color, architectural and furnishing styles, the real estate market, and organization concepts... just to name a few. In addition to these very technical understandings is the ability to use these techniques to create environments that speak to a wide range of buyers. Once a property is put on the market, it becomes a product of that market. As a product, research must be done. What is the competition? Who is the target market and what would they want in a property? What does this property have that the others don't, or, what is this property missing that the others have? What would one like about this property in order to entice them to purchase it? These are some questions that a real estate stager would ask themselves within the first few minutes of visiting the property. Imagine the work that goes into the actual staging of the property. The goal is to create an environment that attracts buyers. It's as simple as that. Not so much creating an environment that attracts the owner, realtor, or stager alone...but one that appeals to the largest number of buyers. This can only be done through research, careful planning, creative ideas, and hard work. Staging real estate means to enhance a property's best features, increasing the percieved space, convincing prospective buyers that this is their home and it's ready for them to move in! Staging is obviously more than just the placing of furniture, accessories, or lighting to beautify the space. This is marketing a product to gain a faster and more profitable sale.